Websites. The user comes first.
Deciding on the structure of a new website can prove a daunting process. Many businesses first look at their business hierarchy, processes and goals and decide to plan their website along the same lines.
Alternatively they see their website as a mass of keywords to hit high Google rankings.
But who is more important? The end [...]
The Post-Crisis Consumer
It’s not all doom and gloom. John Gerzema has some interesting information about how the consumer in the US is becoming empowered and, as he puts it, moving from anxiety to action. Anyone working in the advertising or marketing industry should sit up and take note. Personally the idea of quality taking centre stage in [...]
