How design can benefit your business

You can't AFFORD to be like everyone else. Your customers need a good reason to buy from you and not from your competitors.

Your business and brand needs to be DIFFERENT so that your product or service stands out from the competition.

People want well-designed products and services because they look good and customers are prepared to pay more for superior design.

If your product or service isn’t looking its best, what do you compete on? Price! According to the Design Council, two-thirds of companies who ignore design have to compete mainly on price. In companies where design is integral, just one third do so. So, it follows – according to research, good design makes the best economic sense.

Design can benefit your business in many ways. It:

•  Increases sales of your products or services
•  Improves market position relative to your competitors
•  Builds greater customer loyalty
•  Builds greater staff loyalty
•  Establishes a stronger identity for your business
•  Reduces the time needed to market new products and services

The design-led business

"Every £100 a design-led business invests in design repays £225 in increased sales," Design Council

We're not talking employing someone for a day or two to create a logo or leaflet, we're talking about using the creative skills of a designer to influence business planning. This effectively results in your business more innovative, competitive and profitable.

"83% of businesses which see design as integral have developed new products or services in the last three years compared to 40% of businesses overall," Design Council

"Share prices of design-led companies out-performed key FTSE indices by 200% over 10 years,"
Design Council

"There's an awful lot of evidence across an awful lot of categories that consumers will pay more for better design," AG Lafley, Chief Executive, Procter & Gamble