How good branding and design can benefit your business

You cannot afford to be like everyone else. Your customers need a reason for buying from you and not from your competitors. Your brand needs to be a valuable source of differentiation so that your product or service stands out from the competition. Read more...

The design process

The design process comprises five distinct stages although may vary for particular projects or design disciplines. This information may be useful when working with a designer to understand the processes involved. Before the project is started however, a question has to be asked – “Why do you need a new identity, brochure or website etc?” This question is the key to undertaking a successful project. Read more...

Brands, corporate identity and logos

 I've written this aimed at small businesses who want to get to grips with the concepts of branding and corporate identity without the jargon and to offer some examples. Read more...

The Post Crisis Consumer

An interesting talk by John Gerzema on TED about changes in consumer habits after the financial crisis and how companies are adjusting to deal with them.